Affluent Women and Financial Decisions

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	For many years, financial services targeted the affluent male assuming that he was the decision maker for the household. Only recently has the financial community realized that in many cases it is the affluent women in the household who wields more decision making power than ever before. Affluent women are more cautious and demand higher quality service than their male counterparts, and they are very loyal. Here are some ideas for how can you more effectively market to and serve this savvy and influential customer.
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Last Updated: Tuesday, 07 February 2012 13:05