October 2007: Millionaires Surge Back Into the Market | Spectrem Affluent Index

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Affluent Market Insights 2010

Affluent Market Insights 2010

Due to the economic crisis experienced in late 2008 the population of Millionaires in the United States dropped 27%. In 2009, the number of Millionaires rebounded by 16% due to the increase in the stock market. While investors in 2008 were in a panic about market conditions and the economy, today the dust has settled and investors are holding tight to any gains they have received.

Spectrem’s Affluent Market Insights 2010 contains these findings and more to help you effectively serve and understand Affluent investors in 2010.

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What most affects your investment plans today

	Economic Environment
	Stock Market Conditions
	Household Income
	Household Cash Flow
	Retirement
	Job / Job Security
	Housing and Real Estate
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October 2007: Millionaires Surge Back Into the Market

Buoyed by a challenging Dow that has tested new highs and refused to stay down, and despite some dire economic predictors, Millionaires indicated a very strong intention to purchase stocks. This drove the Spectrem Millionaire Investor Index (SMII)^®up 11 points for the third largest gain since September 2006 (+12 points) and November 2005 (+13 points) from neutral into mildly bullish territory. This is the SMII^®’s largest gain of the year beating April’s ten point rise. Spectrem Indices .jpg

Despite the fact that the SMII^®rose, it probably isn’t a permanent upswing considering the current economic climate and instability and considering what a large concern the stock market is to them (p. 3). Millionaires will be quick to react to the recent market lows.The Spectrem Affluent Investor Index (SAII)^® rose only slightly as respondents with at least $500,000 in investable assets, refused to follow their Millionaire cousins into the stock market fray. The difference between the indices is a tie for the largest gap at a 14 point difference between the two. The Millionaire push back into Stocks contributed to the all-time steepest rise for this measure of Investment Preferences, rocketing Stock Investing +11.2 points from 14.8 to 26.0. Real Estate hovered slightly south and Bonds lost two points, while Not Investing dropped –5.2 points (further supporting Millionaire intention to reenter the stock market).

Despite the sharp rise in interest in Stocks, the Affluent remain deeply concerned, as they hear analysts and pundits use the R word (Recession). The Household Outlook retreated (-4.2) to the lower August levels of this year, showing that gains made in affluent confidence last month were short lived, and this month’s surge back into Stock investing may not have legs.

All components of the household outlook were down except Company Health which rose slightly. The largest dip in household outlook components was with reaction to the Economy (falling -6.4 points), which has shown an overall downward trajectory since February of this year.

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Insight into wealth facts...not guesses. Pulled from our monthly research, Spectrem's Affluent Investor Index® (SAII) and Spectrem Millionaire Investor Index® (SMII) gauge the investment outlook of households with more than$500,000 of investable assets and $1 million of financial assets.

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Wealth Facts...Not Guesses

Pulled from our monthly research, Spectrem's Affluent Investor Index® (SAII) and Spectrem Millionaire Investor Index® (SMII) gauge the investment outlook of households with more than$500,000 of investable assets and $1 million of financial assets.