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Affluent Market Insights 2010

Affluent Market Insights 2010

Due to the economic crisis experienced in late 2008 the population of Millionaires in the United States dropped 27%. In 2009, the number of Millionaires rebounded by 16% due to the increase in the stock market. While investors in 2008 were in a panic about market conditions and the economy, today the dust has settled and investors are holding tight to any gains they have received.

Spectrem’s Affluent Market Insights 2010 contains these findings and more to help you effectively serve and understand Affluent investors in 2010.

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Holiday Optimism and Economic Confidence Buoy Indices Upwards Print E-mail
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index_up.jpg Spectrem Millionaire Investor Index (SMII)®  

Millionaires gained much confidence about the economy, pushing the index higher.

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 Spectrem Affluent Investor Index (SAII)®   

Affluent gained confidence in the economy, pushing their index higher, in a move mirroring the Millionaire Investor Index.

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There’s an old adage in the investment markets, that Thanksgiving belongs to the bears and Christmas to the bulls. It seems that Millionaires and the Affluent feel the same, as their indices rose, buoyed by the spirit of the holidays, for the 4th December in a row.

The optimism of the holiday season, pushed the Millionaire and Affluent Investor Indices upwards as consumers put aside worries about depressed home sales and soaring gasoline prices, and charged back to the malls in November, pushing consumer spending up by the greatest amount in 3 1/2 years.

Millionaire and Affluent respondents expressed their intention to reengage most market vehicles in the near term, giving up  on cash to invest in primarily stock, stock mutual funds and real estate.  Real Estate intentions rose for the first time since May 2007, as the affluent consider buying opportunities exposed by the mortgage market shakeout, and overall real estate downturn. Those choosing to Not Invest leveled off, as the affluent reentered the markets.

Three of the four Affluent Household Outlook determiners rose this month, sending the outlook up for the first time in three months. The one component that fell slightly was Company Health. The Economy component rose from –32.1 to –18.2, but is still low showing the affluent continued, but lessened, concerns.

The political climate, charged with the energy of the upcoming Presidential election, is running second to the economy in terms of factors the affluent perceive as threats to achieving their household financial goals.

The economy is always a concern to the affluent, as it should be. It will be interesting to see, in the near future, how the affluent will react to the upcoming election. This concern is up from 6% to 12% since September of this year. As the political race ramps up, this is bound to rise again.

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spectrem_index_icon.jpgInsight into wealth facts...not guesses. Pulled from our monthly research, Spectrem's Affluent Investor Index® (SAII) and Spectrem Millionaire Investor Index® (SMII) gauge the investment outlook of households with more than$500,000 of investable assets and $1 million of financial assets.  


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Wealth Facts...Not Guesses

spectrem_index_icon.jpgPulled from our monthly research, Spectrem's Affluent Investor Index® (SAII) and Spectrem Millionaire Investor Index® (SMII) gauge the investment outlook of households with more than$500,000 of investable assets and $1 million of financial assets.

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