Despite the fact that the index went up, Stock investing stayed the same. Not Investing also rose slightly, as did all other investment options, except Cash. Bonds rose to their all-time high this month, and Bond Mutual Funds were up slightly.
Reports of more foreclosures and a decrease in construction of new homes is not deterring the affluent who are more enthusiastic about Real Estate than they have been in a year.
Not Investing fell as the affluent rushed back to the safety of Cash, in the face of what appears to be to beginning of an unofficial recession. Also down was Stocks and Real Estate (which at an new all-time low, only dropped 2.6, a depressed measure to begin with), Bond Mutual Funds saw a slight dip, while Bonds continued a slow rise, since November 2007.
Though Cash and Stock Mutual Fund investing fell, all other investments rose, showing the Affluent are returning to the market, albeit, cautiously. Not Investing rose two points. Millionaires (35.3) have a much higher percentage for Cash investing than do the Non-Millionaires (25.2) and the same is true of Not Investing. Millionaires are at 28.7 and Non-Millionaires are 38.3 showing Millionaires returning to the market with more enthusiasm. Real Estate that still carries the patina of the recent credit crisis rose from 10.8 to 14.3, its sharpest increase since March of 2007.
Not Investing rose sharply with a 7.3 jump pushing it near it’s high of 44.7 (August 2006) as the Affluent and Millionaires avoid the rocky markets for the second month in a row. Also up slightly was Cash, again signaling an uneasiness with investing in Stocks, Bonds, Mutual Funds and Real Estate, all of which fell this month. Stock Mutual Funds fell sharply from 29.5 to 22 , nearing their all time low of 21.2 from September 2007, which is the sharpest drop of all investment types. Stocks matched their low from September 2007 at 14.8 and Bonds and Real Estate, neared their lows.
The way that high net worth (HNW) investors experience risk is changing, thanks to the financial crisis. Risk changed much of its meaning as the market swooped and dove over the last few months. The term “risk” can be defined as “the possibility of suffering harm or loss.”When speaking in the context of investments, risk can come in many different forms: liquidity risk, inflation risk, interest rate risk, and of course market risk (also referred to as systematic risk).
Investment Preferences 
The way that high net worth (HNW) investors experience risk is changing, thanks to the financial crisis. Risk changed much of its meaning as the market swooped and dove over the last few months. The term “risk” can be defined as “the possibility of suffering harm or loss.”When speaking in the context of investments, risk can come in many different forms: liquidity risk, inflation risk, interest rate risk, and of course market risk (also referred to as systematic risk).