Despite the growing popularity of online communications, affluent individuals still prefer that their financial advisors use the telephone to contact them regarding routine business matters.

In fact, research shows an overwhelming preference for telephone calls among affluent individuals of all ages. Even the biggest fans of e-mail, those 45 or younger, prefer telephone calls by more than a three-to-one margin.

Overall, 80% of affluent individuals want their advisors to call them about routine matters; 10% prefer to communicate via e-mail; and 10% favor face-to-face discussions.

The desire for telephone contact increases with both age and wealth. Calls are preferred by 69% of individuals who are 45 or younger, 82% of those who are 46 to 65 and 88% of those who are 66 or older. Telephone contact also is preferred by 90% of those who have more than $1 million in assets.

---

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

---

The preference for e-mail, on the other hand, declines with age and wealth. E-mail is preferred by 19% of those who are 45 or younger, 9% of those who are 46 to 65 and only 2% of those who are 66 or older. And the desire for e-mail contact drops by half as wealth surpasses $1 million.

The preference for face-to-face discussions varies little by age but is considerably more pronounced among less wealthy individuals.

Discuss this article on the forums. (0 posts)

---

---