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How do the HNW feel about the term Wealth Management |
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 The term “Wealth Management” is a phrase frequently used in the marketplace. Financial services providers have a variety of Wealth Management services that target HNW Investors. These services vary by providers. But what does Wealth Management really mean to HNW households and do they find the term “Wealth Management” appealing?
The term “Wealth Management” becomes more appealing as the level of wealth increases. Those with more wealth feel more comfortable with the term “Wealth Management” than those with less wealth. Additionally, when assessed by occupation, Senior Corporate Executives are generally more comfortable with the “Wealth Management” terminology than Business Owners.
Wealthier households (those with over $1million in investable assets) are more confident that they have enough assets to qualify for Wealth Management than those with less than $1 million. Older persons are also more likely to feel they have enough assets to qualify for Wealth Management. Leading financial services companies often require individuals to have $1 million in total relationship balances to qualify for Wealth Management. It will be interesting to see how the industry may change due to the recent financial crisis.
What terms resonate with the Affluent? Affluent's Perception of Wealth Management
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Articles 
High Net Worth Advisor Insights Newsletter April 2008
