|
Weighted down by perceptions of falling assets and income |
|
|
|
The Spectrem Affluent Household Outlook dropped to(-4), second only to January of this year (-6.7). Dragging it down were the components of Household Income which dropped 11.6 and Household Assets which dropped a whopping 10 points. Surprisingly, Company Health rose from 3.9 to 6.0 and the Economy component rose 0.5. The Affluent are feeling the pinch of recession in the Income and Assets categories. These could be harbingers of tougher times ahead and the Affluent, like the rest of America, may be envisioning a time when they have to tighten their belts and readjust their spending habits, as the economy slows.
|
Household Outlook 
